The Fact and Fiction of Site Optimization

What is search engine optimization?

What's the difference between SEO and SEM?

Don't confuse the two. While SEO stands for Search Engine Optimization, which as you've already learned is the process of ranking higher in search engines like Google. While SEM, or Search Engine Marketing, typically represents the process of paying for ad placement. This can include using Google's Adword, social media paid advertisement or posting boost.

The Bottom Line