Find Out How Search Engines Rank Your Site

Our SEO Site Audit is suitable for all websites sites, but greatly benefit ones that are under performing and are also offered with any one of our SEO Packages. An SEO Site Audit follows a fifty point checklist aimed at identifying any issues or unexplored opportunities that may be impacting the success of your web site.

What's Included with Your Site Audit

Google Analytics & Search Console Setup, ReviewDevice

Our first step will be to verify that Google Analytics, Google Search Console, and Bing Webmaster Tools accounts have been created and are tracking user behavior and interactions on your website correctly. Our team will create and setup the accounts and implementation of tracking codes if they currently don’t exist.

Google Analytics provides a detailed look at traffic and user behavior. We use this data to understand how your site is performing – including whether users are reaching the correct landing page and taking the desired actions once they are on your site.

Google Search Console, helps our team of experts understand how Google sees your senior living site. We then can provide recommendations for improvements that could help your site index and rank better. Some of the tools available include an index and crawl analysis function, mobile friendliness scoring, suggested HTML improvements, 404 "page not found” errors, and more.

Content & Indexing

Using Google Search Console and other tools, we perform an analysis of your existing content to effectively assess if Google is indexing your site properly. We will identify how many pages of your content are indexed in Google, and in cases, where some or all of your content is not being effectively indexed we can provide the insight as to why. Our recommendations will address content and scheduling updates that are necessary to make it easier for Google to properly index your site.

As part of this comprehensive audit, we will check you sitemap and robots.txt files to ensure that they are set up properly and not creating issues.

Metadata and Content Optimization Review

Meta Titles, Meta Descriptions, H1 tags, alt tags, and keyword density are important components that effect your search engine rankings. We will review the structure of these meta tags and other on-page signals, providing recommendations that put your web site in the best position possible to grow your visibility and produce leads.

Keyword Ranking Report

As part of our SEO Audit, we provide a preliminary keyword ranking report for up to 25 keyword phrases relevant to your search visibility. This report will identify current strengths, weaknesses, unexplored opportunities and threats to your site’s search engine visibility.

Inbound Link Review

We will conduct a comprehensive offsite analysis of links pointing at your domain, as well as the anchor text (the text displayed as the hyperlink) of those links. This will help you understand how much authority your domain has in the eyes of search engines. Our report will show you the makeup of your backlink profile, so you can identify especially important links, as well as the anchor text, providing insight as to whether your backlinks look natural and target the correct search terms.

Competitor Analysis

We will benchmark your search visibility data and backlink profile against the competitors in your online space. Our report will show you where you stand in your industry for the terms you’re targeting.

What to Expect

An SEO Site Audit usually takes about ten consulting hours to complete over five business days and is priced at $750. You will receive a detailed report including our recommendations. Our SEO Analyst will walk you through the entire report via conference call so as to ensure that you are fully briefed on your website’s complete SEO potential.

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