Elements of Success
Siteboxgroup's Elements of Success
Founded in 2007, Siteboxgroup focuses on providing website design, search engine optimization (SEO), and online marketing management services for senior and assisted living communities from South Carolina to Alaska.
Our proven strategies have aided in increased web traffic, enhanced placement within major search engines, and an increase in lead generation. We work on the principal that a website should be crafted and designed for a specific, focused purpose. It should consider its audience and function within the company’s sales process.
- Performance Evaluation
- Sales Funnel
- Responsive Design
- Google Ready
- Search Engine Optimization
- Social Media
- Site Sharing
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AudienceUnderstanding your audience can be an invaluable resource in planning your website. Age, income, education level, and other factors play a key role in what appeals to visitors and what they expect to find. This information dictates the verbiage, imagery, and other graphical elements.
Sales FunnelConversion starts with a thoughtful, well-executed call-to-action. It then moves to your sales or lead team. Seamless integration is crucial in ensuring leads are followed up with and prospective customers are not left feeling forgotten. Our system provides a high level of follow-through, including instant notification of web inquiries, branded autoresponders, and a drip campaign that establishes what we call "stickiness" - the continued presence of branded communication.
Performance EvaluationWe take an in-depth look at your website's analytics. This helps us understand visitor traffic patterns, how long they stay engaged with your site, which pages are frequently viewed, and the referral sources (how they got to your site).
PlanningEvery successful website starts with a plan. But trying to create one yourself can be overwhelming, especially when you have a community to run. That is where we come in. From pinpointing what your audience likes to developing an effective call-to-action, our team of experts can guide you through the process to ensure you get results.
ExposureWith so much competition out there, you need to stand out from the crowd. But you can’t sit back and wait for something to happen. You have to make it easier for people to find you and spread the word. The more exposure you can get, the better. From social media engagement to SEO, Siteboxgroup makes sure your voice is heard.
Search Engine OptimizationOur innovative, time-tested process of coding and designing for search indexing is the first step to search engine optimization. A well-crafted SEO campaign takes things to the next level. Page updates, citations, and backlinks are just a few tools we use to boost your site's ranking. Our system helps ensure the highest level of exposure for your senior living community - it is our "wheelhouse". With more than 15 key elements in this process, you can rest assured that your site will getthe attention it deserves.
Social MediaAt Siteboxgroup, we know social media engagement involves more than putting a Facebook link on your website. We target social media outlets based on your audience, trends, and a few non-traditional methods to get maximum exposure. Facebook, Twitter, Pinterest, YouTube, and blogs should be used to your advantage. Our understanding and insight of social media uniquely positions us to optimize engagement for your community, audience, and location.
Site SharingSocial media goes hand-in-hand with site sharing (aka the process of turning existing and potential customers into word-of-mouth marketers). We will develop a solution that makes it easy to share your website and enhance your site’s content so your visitors will want to share it. Dynamic, customized content and end-user control will encourage your customers to interact with your site longer. This helps expose your community to family, friends, and other potential customers.
DevelopmentYour website says a lot about you – make sure it’s all positive. An attractive, functional website is essential. However, that alone won’t give you a high Google ranking or get you on a potential customer’s radar. A well-thought-out development process is just what you need to start things off on the right foot. With Siteboxgroup at your side, you can move forward with confidence.
Call-to-ActionThe call-to-action converts visitors into leads. But it’s more than a form or link. It’s a strategy that guides people through learning why they should contact you and establishes an understanding of what happens next.
Responsive DesignWe are fortunate enough to live in an age where you can get online anywhere. It is important to ensure your site is appealing and works on the device being used to view it. Responsive design accomplishes this task seamlessly. Desktop, mobile, and tablet users should have a tailored experience when viewing your site.
Google ReadyAside from implementing a search engine optimization (SEO) plan, Siteboxgroup creates sites with a variety of SEO-ready features. Page layout, placement of text, graphic elements, and imagery all play key roles in how your site is seen by Google, Bing and others. We apply a proven methodology that takes these factors into account when building and coding your site. Going beyond metadata and page titles, we holistically structure every aspect of page layout to ensure they are index-friendly.
The world of web design and site management is a crowded one. It has been our experience that web design companies do not focus on serving a specific clientele, but rather are a Jack-of-all-trades. As the saying goes, that makes them the masters of none. Siteboxgroup sets itself apart by focusing on one thing. We understand the web and have a calling to serve senior living, assisted living, and continuing care communities.
To learn more about how we can enhance your community’s presence on the web, give us a call at (855) 724-9327 or schedule a call back at www.siteboxgroup.com/success. You can request a date and time for us to contact you.
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The most complete guide to our Senior Living Services