Crisis Communication During Hurricane Season

The devastating hurricanes of 2017, Harvey and Irma, impacted thousands in Texas and the Southeast - including several of our client communities. In the aftermath of the storm one reoccurring theme developed: how to effectively communicate to residents, staff and families.  Between your communities website and social media outlets, there is a variety of tools available, such as:

  • Posts to website and blog pages
  • Social media posts
  • Press releases and news articles
  • Email communications

Keeping all impacted parties informed is imperative, and in many cases is the most direct way family members and friends can learn how loved ones are faring during the storms.

Although the hurricanes have passed, it is important to:

  • Thank all those who came together; build loyalty/community/advocacy
  • Gain media recognition for keeping residents safe and comfortable
  • Maximize exposure in social media
  • Enhance reputation through ratings and comments
  • Collect stories and testimonials
  • Encourage prospective residents to move sooner to a safe, supportive environment
  • Celebrate the strength of staff members
  • Build community relationships with first responders
  • Reinforce residents and their families in their decisions to move to your community

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