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Why Fake Reviews Will Sink Your Company's Reputation

Tempted to ask friends and family to post online reviews of your business? You may be risking your credibility and the trust of real customers.When it comes to online reviews, trust is critically important. Business owners have to trust that reviewers will present a fair and accurate accounting of their transactions. But more[...]

Crisis Communication During Hurricane Season

The devastating hurricanes of 2017, Harvey and Irma, impacted thousands in Texas and the Southeast - including several of our client communities. In the aftermath of the storm one reoccurring theme developed: how to effectively communicate to residents, staff and families.  Between your communities website and social media outlets, ther[...]

Assisted Living Marketing Tips: Social Media Marketing for Seniors

Get tips for marketing to seniors via social networking. The assisted living marketplace is a competitive space. Not only are there a lot of facilities out there vying for your target market’s attention, you are selling a service that people aren’t necessarily excited about. To be successful as an assisted living facility in this da[...]